ASPCA Challenge: position the ASPCA to a younger, hipper audience, and organize many categories of lengthy content. The home page featured rotating background images of the wide range of animals that pass through their doors, including cats, dogs, birds, and an occasional iguana. (This design was live through 2002.) P A R T N E R S   •   ©2007 Harriet R. Goren   •   harriet@goren.com